NAGINO™ Collection

As part of the all-women creative team behind the NAGINO Collection since its 2023 launch, I crafted copy across digital and retail touchpoints—including website product descriptions, emails, social media, landing pages, and in-store product placards. I also contributed to the concept and script of the first campaign film, bringing to life the core idea: “When she breathes, she moves.” My work helped shape a narrative centered on freedom, comfort, and the connection between movement and mental well-being.