ASICS SUSTAINABILITY

As part of ASICS’ global sustainability initiative, I led copywriting for a range of touchpoints that brought the brand’s environmental commitments to life. This included digital content such as the sustainability landing page, social media posts, email campaigns, and product storytelling across web and retail.

I also wrote and concepted the script for ASICS’ emissions transparency video—now playing in retail stores globally—designed to educate consumers on carbon footprint labeling and inspire more conscious choices.

Beyond digital and video, I contributed to the messaging for ASICS’ new sustainable shoebox and helped shape copy for product labels and hangtags, ensuring consistency and clarity across the full consumer journey.